Mikhail Bell, Diversity, Women's March

The following post appeared on the Philadelphia HUG blog, where I have been writing most recently. 

Women’s History Month elevates the entrepreneurial contributions of half our population for 30 days. As a male ally, I believe it is also an opportunity to initiate meaningful action around diversity that lasts all year.

Female inventors have transformed our world and sadly most of us scarcely noticed. Marie Curie was the first person to win two Nobel prizes for discovering radioactivity with her husband (1903) and two new elements (1911). Grace Hopper invented one of the first computer language translators and popularized the term debugging. Rosalind Franklin, a British scientist, was part of the team that discovered DNA.

According to a 2015 Department of Labor issue brief, American women represent approximately 47% of the workforce.

Among unemployed women, African American women are the hardest hit and face the longest time out of work. Women in this group, have a 70% higher unemployment rate compared to the national average (8.9% vs 5.2%). Similarly, median time out of work was 14 weeks, which is about 40% longer than their Asian and White female counterparts.

In technology fields, the 80-20 distribution applies to executives. The Equal Employment Opportunity Commission (EEOC) Diversity in High Tech special report found that women account for 20% of technology executives.

The private sector is more meritocratic than “high tech” jobs as female executives represent 29% of senior leaders. This disparity is most acute at some of the top technology companies, as this uncharacteristically informal paragraph from the EEOC indicates:

“At Google, women make up 30 percent of the company’s overall workforce, but hold only 17 percent of the company’s tech jobs. At Facebook, 15 percent of tech roles are staffed by women. At Twitter, it’s a laughable 10 percent. For non-technical jobs at Twitter (think marketing, HR, sales), the gender split is 50-50.”

 

Women’s History Month is a great opportunity to celebrate the overlooked contributions from half of the population. Americans may disagree about politics, marketers may debate strategy, but one thing is clear.

When it comes to diversifying our executive roles and giving women greater access to the workforce, there is plenty of room to improve as women disproportionately underrepresented.

How can women and non-white marketing professionals make their qualifications pop? HubSpot’s free certifications are one of several courses that will show you professional growth and underscore your leadership potential to employers.

On that note, you may want to get started!

 

 

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We are entering the final quarter of the year. Nine months removed from the enthusiasm and focus of January. Between challenging clients and shifting deadlines, clarity can be evasive. Here are the five quotes that every entrepreneur and business owner should internalize to finish 2016 as strong as they started:

  1. “If you don’t pay the price for success, you’ll pay the price for failure.” – Zig Ziglar

Zig Zigler success quote

2. “Do not confuse having a good day with having good habits.” – Mikhail Bell

 

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3. “A business is just a context for doing interesting things.” – Tim O’Reilly

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4. “Legacy is greater than currency.” – Gary Vaynerchuk

Legacy vs Currency Gary Vaynerchuk quote ParkerMather

5. “One of the most supernatural things you can do is be consistent.” – Mikhail Bell

Motivation quote Mikhail Bell

You have just over 116 days between you and 2017. Make them count. Take action.

Onward,

Team ParkerMather

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The Hillary Clinton campaign is killing it on Snapchat. For several months, I have followed both Hillary Clinton and the Trump campaign on the app. I saw fewer than half a dozen snaps from the latter and dozens from the former.

What is the value to the campaign?

Perspective: The Clinton campaign uses Snapchat to show behind the scenes snaps, giving followers off-stage and pre-speech exclusives. This is much more interesting than watching the televised recaps on Fox News, MSNBC, and CNN each night.

Demographics: According to Comscore, Snapchat’s year-over-year growth among users over 35% increased 84%. Additionally, younger and older voting age millennials (b. 1980-2000) are spending more time on the app and its audience is growing faster than on Instagram. (More on Snapchat’s strategy and growth compared to Instagram)

Activation: It is important to show up where voters spend meaningful time and do not expect to see you because it suggests you care and understand them. By giving good content, voters can relate more to “millionaires and billionaires” which will increase voter turnout.

On August 10, 2015, Hillary Clinton joined Snapchat. Here are three snaps from the July campaign trail and this week’s Democratic National Convention.

  1. The story is bigger than Her
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Former president Bill Clinton addresses the DNC in Philadelphia, PA.

2. User Generated Humor

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This DNC delegate knows who he is with.

3. Capturing Key Moments

 

Hillary Clinton Tim Kaine Snapchat
Clinton and Kaine appear together for the first time.

Thanks, Gary Vaynerchuk, for continuing to beat the Snapchat drum and inspiring this post!

 

EU Referendum Brexit Results Remain Leave Bloomberg
Credit: Bloomberg

Today, the United Kingdom voted to leave the EU in a national referendum known as the Brexit (portmanteau of British and exit) vote. The decision to leave was close: 51.9% (leave) and 48.1% (remain). Costing Naturally, Twitter reacted to the outcome in three ways:

[Note: You can see votes by region at Bloomberg and David Cameron’s resignation speech]
  1. Sensationalism: Children of Men (2 embedded tweets)
The 2006 movie is quite good and captures the tensions we have seen in European and American politics over the last 10 years. (Children of Men trailer)
2. Pleading: Lindsay Lohan
 Lohan, who is working on her first music album in several years, pleaded with the UK to remain:
3. The voice of calm: Mark Carney
Mark Carney, Governor of the Bank of England (think head of U.S. Treasury), emphasized the amount of planning around this scenario before this vote. Accordingly, the Irish-Canandian said:
“The capital requirements of our largest banks are now ten times higher than before he financial crisis and the Bank of England has tested those banks against scenarios far more severe than the ones our country currently faces. As a result of these actions, UK banks have raise over £130 billion of new capital and now have more than £600 billion of high quality liquid assets.
So why does this matter? Well, that substantial capital and huge liquidity gives banks the flexibility they need to continue to lend to UK businesses and households even during challenging times.”
You can watch his full remarks on the BBC below:
How did the UK vote?
The vote divided the British electorate nearly in half. Northerners voted nearly unanimously to stay whereas southerners opted to leave the European experiment.
Brexit Votes, by region
EU Referendum Brexit Voting Results by Region Bloomberg.png
Credit: Bloomberg
British Pound to U.S. Dollar exchange
Pound versus Dollar exchange after Brexit Results Bloomberg.png
Credit: Bloomberg

What happens next? Here is the BBC’s take:

President Obama ICYMI example - Twitter.png

I apologize for not sharing more useful advice sooner. The last few months have been full of incredible change and reflection, which is making the second half of 2016 much more interesting. In the few moments of down time, I wanted to share a little bit of knowledge.

I read blog posts and listen YouTube for over an hour each day. One common trait is the theory without an example. We learned this when we wanted to write killer essays for the SAT, GRE, and GMAT. We forgot when around the time we started receiving our second salary (Job #2).

Here are 4 ways to improve your video and photo content on social media:

  1. Organize your YouTube content using playlists

Imagine discovering an incredible clothing store and finding out all the clothing is in an unsorted pile. You would probably walk out nearly as quickly as you arrived, and never recommend it to friend. You would, however, have a good happy hour story.

Every time you upload videos to your YouTube channel, you do this to your audience. YouTube Playlist Example - Tonight Show.png

2. Humanize your voice

Sylvia Matthews Burwell heads the U.S. Department of Health and Human Services. She completed her undergraduate studies at Harvard and Oxford, worked at McKinsey and is a Rhodes scholar. Secretary Burwell uses emoji.

More: Humanizing your voice

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3. Captions 

You may have to load a script but captions can elevate (and translate) your content. Make sure this addition does not compromise the overall quality (example below).

Bonus: Here is YouTube’s simplified video on adding captions.

 

James Corden Titus Burgess and John Stamos YouTube.png

4. Put a photo on it

Tweets with media (photos or Gifs) have higher engagement rates. Use pithy messaging, find a complementary photo, and mention the source.

Heart Journal RTs AASWSW Twitter example.png

I always appreciate hearing from ParkerMather visitors. You can find me on Twitter at @bellsworld.