How many times have you heard the phrase “user engagement”? Like “pivot,” it is over used and misunderstood. The vague tactic of “caring more” is good theory but this blog post explains the practical aspects. Here are 20 ways to increase user engagement:
1) Respond quickly to all interactions
2) Develop a profile of your ideal user before launching and review it afterward
3) Establish metrics for acceptable growth
4) Ask for user feedback at least quarterly
5) Coordinate messaging with your communications lead, developer(s), and executive leadership
6) Develop an editorial calendar as it focuses your writing on the days you do not want to think
7) Remember that data is your friend and listen the story numbers tell
8) Treat campaigns like a good mystery novel: include a catchy beginning, a sticky middle and a surprise ending
9) Think about global trends when designing your campaigns
10) Use relevant infographics instead of cat photos
11) Learn about the long tail
12) Understand Everett Roger’s diffusion of innovations theory
13) Admit when you are wrong
14) Delight your readers or users regularly
15) Quickly fail forward
16) Build users into your feedback loops
17) Tell your story across multiple platforms
18) Use your history as a leverage point for attracting more attention
19) Quiz your audience
20) Ask or write about current events
Share a few tips below. What else has worked for you?
ParkerMather: Simplifying Digital Strategy for Businesses 
[…] 20 Ways to Increase User Engagement […]